000			01017nam a2200241 4500
005			20260529154214.0
008			260514b |||||||| |||| 00| 0 eng d
020			_a9781292738086
082			_a658.872 CHA
100			_aChaffey, Dave
245			_aDigital marketing
250			_a9th ed.
260			_aUK: _bPearson Education Ltd.; _cc2025.
300			_axxvii, 548p.
500			_aIncludes bibliographical references and index.
520			_aThis textbook covers all the essential concepts, techniques, and best practices in digital marketing. It combines cutting-edge academic models with hands-on knowledge and skills that will prepare you for a successful career in the field. You will learn how to leverage the opportunities that digital marketing offers while minimizing potential risks.
650			_aDigital Marketing
650			_aOnline Marketing
650			_aMarketing _vdata driven
700			_aEllis-Chadwaick, Fiona _eAuthor
700			_aAbedrabbo, Majd _eAuthor
942			_2ddc _n0 _cC
999			_c30809 _d30809