| 000 | 00904nam a2200217 4500 | ||
|---|---|---|---|
| 005 | 20260514120524.0 | ||
| 008 | 260514b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789386777256 | ||
| 082 | _a658.872 JAI | ||
| 100 | _aJaiswal, Arvind | ||
| 245 | _aSocial media marketing | ||
| 260 |
_aNew Delhi: _bIshwar Books; _cc2025. |
||
| 300 | _avi, 288p. | ||
| 500 | _a Includes bibliographical references and index. | ||
| 520 | _aArvind Jaiswal’s Social Media Marketing outlines Web 2.0 frameworks for business students. It covers aligning SMART objectives with audience personas, navigating platform dynamics (B2B vs. B2C), balancing organic and paid content, and using data analytics to track conversion-driven metrics. | ||
| 650 | _aDigital marketing | ||
| 650 | _aSocial media marketing | ||
| 650 | _aOnline advertising | ||
| 650 | _aInternet-based promotion and branding | ||
| 942 |
_2ddc _n0 _cC |
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| 999 |
_c30800 _d30800 |
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