| 000 | 01009nam a2200217 4500 | ||
|---|---|---|---|
| 005 | 20260207161602.0 | ||
| 008 | 260207b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789373320489 | ||
| 082 | _a658.83 GUP | ||
| 100 | _aGupta, Seema | ||
| 245 | _aMarketing analytics | ||
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi: _bWiley; _cc2026. |
||
| 300 | _axxiv, 522p. | ||
| 500 | _aIncludes index. | ||
| 520 | _aMarketing Analytics offers students, educators, and practitioners a practical guide to applying statistical, machine learning, and generative AI models to marketing decisions. The book serves as a unified reference for key marketing areas such as branding, product development, pricing, marketing mix, and customer journey. It addresses decision-making challenges across several industries, including CPG, hospitality and restaurants, e-commerce, retail, and entertainment. | ||
| 650 | _aMarketing Analytics | ||
| 650 | _aMarketing | ||
| 700 |
_aJathar, Avadhoot _eAuthor |
||
| 942 |
_2ddc _n0 _cC |
||
| 999 |
_c30687 _d30687 |
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