000			01003nam a2200169 4500
005			20251220171538.0
008			251220b |||||||| |||| 00| 0 eng d
020			_a9783895782381
082			_a658.314
100			_aLangwost, Ralf
245			_aHow To Catch The Big Idea: _bthe strategies of the top-creatives
260			_aGermany: _bIdeaManagement; _cc2004.
300			_a294p.
500			_aBudhiraja Collection
520			_aFor all those involved in the creative process, this book provides a practical workflow structure and powerful tips for coming up with great communication ideas. Starting with the first meeting with the client proceeding on through briefing, gathering information, strategic writing of the benefits, finding the idea, describing and rating it, and finally producing the idea and making sure that it is well protected. This book shows the reader how to optimize his/her own thought process and working method - effectively, clearly and independently.
942			_2ddc _n0 _cC
999			_c30655 _d30655