000			01340nam a2200193 4500
005			20250905125010.0
008			250905b |||||||| |||| 00| 0 eng d
020			_a9781398616936
082			_a658.827 ABU
100			_aAbuali, Areej
245			_aCommunity building for marketers: _bhow to connect, engage and foster growth
260			_aNew York: _bKogan Page Inc; _cc2025.
300			_axvi, 240p.
500			_aIncludes bibliographical references and index.
520			_aThe fastest growing brands of the 21st century have succeeded by building and harnessing the power of brand communities. In doing so, they were able to earn engagement and loyalty, with relatively low risk. Community Building for Marketers looks at how brands have successfully mastered community marketing and how you can do it too. Covering everything from how to start and grow a successful community, to setting your community's vision, mission and values, as well as defining what success looks like for you, this book is the ultimate step-by-step guide. With real-world examples from a wide range of companies such as Buffer, Sanity and The TEFL Org, this book is designed to help you succeed at community marketing no matter what type of business you're in.
650			_aBranding (Marketing)
650			_aSuccess in business
942			_2ddc _n0 _cC
999			_c30559 _d30559