000			01638nam a22002297a 4500
005			20250716121801.0
008			250716b |||||||| |||| 00| 0 eng d
020			_a9789367138199
082			_a658.802 KOT
100			_aKotler, Philip...[et al.].
245			_aMarketing Management
250			_a17th ed.
260			_aIndia: _bPearson, _cc2025.
300			_axxii, 649p.
500			_aIncludes index and bibliographic references
520			_aThe 17th edition of Marketing Management by Philip Kotler, co-authored with Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth, and G. Shainesh, is an authoritative guide that explores the ever-changing landscape of marketing. This edition offers in-depth insights into the disruptions caused by globalization, technological advancements, and the rise of digital platforms. It equips readers with the latest strategies, frameworks, and tools necessary to navigate these shifts. The book emphasizes the critical importance of understanding consumer behavior, analysing competitive environment and collaborative opportunities to develop effective marketing strategies, and utilizing data analytics to drive informed decision-making. Now enriched with Indian case studies and perspectives on contemporary businesses, this edition strikes a perfect balance between academic rigor and practical relevance. It serves as an invaluable resource for students and professionals alike, helping them thrive in the dynamic world of marketing.
700			_aKeller, Kevin Lane
700			_aChernev, Alexander
700			_aSheth, Jagdish N.
700			_aShainesh, G
942			_2ddc _n0 _cR
999			_c30531 _d30531