000			01131nam a2200205 4500
005			20250605143419.0
008			250605b |||||||| |||| 00| 0 eng d
020			_a9788119792160
082			_a658.802 BAJ _bBAJ
100			_aBajaj, Saurabh
245			_aThe Practical marketer _b: your ultimate guide to consumer product marketing
260			_aMumbai: _bJaico Publishing House, _c2024.
300			_axiii, 265 p.
520			_aWhile we all enjoy catchy ads, only a few are aware of how ico nic ads are made. With over two decades of experience in sales and marketing, and having been a part of all aspects of brand building-from advertising and promotions to innovations and packaging-Saurabh Bajaj provides great insights into how marketing shapes brands and businesses. The Practical Marketer serves as an excellent guide to consumer product marketing for those who want to understand what works and what doesn't in a highly competitive market.
650			_aProduct-marketing
650			_aBrand building
650			_aAdvertising and promotions
650			_aInnovations and packaging
942			_2ddc _n0 _cC
999			_c30488 _d30488