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020			_a9789386215130
082			_a659.10954 PAR _bPAR
100			_aParameswaran, Ambi
245			_aNawabs, nudes, noodles _b: India through 50 years of advertising
260			_aNew Delhi: _bMacmillan Publishing India Pvt. Ltd., _c2017.
300			_axv, 301 p.
500			_aIncludes index.
520			_aThe bestselling NAWABS, NUDES, NOODLES now in paperback! ‘Affable and engaging’ Hindustan Times ‘[An] enjoyable, nostalgic ride’ Free Press Journal ‘Without this book, nearly five decades of advertising in India might have been lost to posterity’ Outlook Business This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years.
650			_aAdvertising
650			_aAdvertising-History-India
650			_aComplain girl, Boy
650			_aComplete man
650			_aProduct
650			_aServices
942			_2ddc _n0 _cC
999			_c30487 _d30487