000 | 00553nam a2200193 4500 | ||
---|---|---|---|
005 | 20250515163700.0 | ||
008 | 250515b |||||||| |||| 00| 0 eng d | ||
020 | _a0471085227 | ||
082 |
_a658.8 MAR _bMAR |
||
100 | _aMarkin, Rom | ||
245 |
_aMarketing _b: Strategy and management |
||
250 | _a2nd ed., | ||
260 |
_aNew York: _bJohn Wiley & Sons, _c1982. |
||
300 | _axv, 672 p. | ||
490 | _aThe Wiley Series in Marketing | ||
500 | _aIncludes bibliographical references and index. | ||
650 | _aMarketing strategy | ||
942 |
_2ddc _n0 _cC |
||
999 |
_c30457 _d30457 |