000 | 00718cam a2200217 a 4500 | ||
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005 | 20250515143927.0 | ||
008 | 841025s1985 maua b 001 0 eng | ||
010 | _a84025166 | ||
082 | 0 | 0 | _a658.85 MAR |
245 | 0 | 0 | _aMarketing in an electronic age |
260 |
_aBoston, Mass: _bHarvard Business School Press; _cc1985. |
||
300 | _ax, 404p. | ||
500 | _aIncludes index. | ||
504 | _aBibliography: p. 380-395. | ||
650 | 0 | _aTelemarketing-United States | |
700 | 1 |
_aBuzzell, Robert D. _eed. |
|
700 | 1 |
_aBarabba, Vincent P. _eed. |
|
830 | 0 | _aResearch colloquium (Harvard University. Graduate School of Business Administration) | |
906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
942 |
_2ddc _cC _n0 |
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999 |
_c30450 _d30450 |