000 00588nam a2200193 4500
005 20250513170622.0
008 250513b |||||||| |||| 00| 0 eng d
082 _a658.82 DOM
_bDOM
100 _aDommermuth, William P.
245 _aPromotion
_b: analysis, creativity, and strategy
250 _a2nd ed.,
260 _aBoston;
_bPWS-KENT Publishing Company,
_c1989
300 _axxvi, 581p.
500 _aIncludes bibliographical references and index.
650 _aMarketing
650 _aConsumers-Decision making
650 _aMarketing-Decision making
942 _2ddc
_n0
_cC
999 _c30447
_d30447