000 | 00588nam a2200193 4500 | ||
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005 | 20250513170622.0 | ||
008 | 250513b |||||||| |||| 00| 0 eng d | ||
082 |
_a658.82 DOM _bDOM |
||
100 | _aDommermuth, William P. | ||
245 |
_aPromotion _b: analysis, creativity, and strategy |
||
250 | _a2nd ed., | ||
260 |
_aBoston; _bPWS-KENT Publishing Company, _c1989 |
||
300 | _axxvi, 581p. | ||
500 | _aIncludes bibliographical references and index. | ||
650 | _aMarketing | ||
650 | _aConsumers-Decision making | ||
650 | _aMarketing-Decision making | ||
942 |
_2ddc _n0 _cC |
||
999 |
_c30447 _d30447 |