| 000 | 00710cam a2200241 a 4500 | ||
|---|---|---|---|
| 005 | 20250513162208.0 | ||
| 008 | 860911s1987 ilua b 001 0 eng | ||
| 010 | _a86082585 | ||
| 020 | _a9780256031614 | ||
| 082 | 0 | 0 | _a658.8 BUR |
| 245 | 0 | 0 | _aReadings and cases in marketing management |
| 260 |
_aHomewood: _bPublisher Richard d Irwin; _cc1987. |
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| 300 | _axv, 443p. | ||
| 440 | 4 | _aThe Irwin series in marketing | |
| 504 | _aIncludes bibliographies and indexes. | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aManagement | |
| 650 | 0 | _aCase studies | |
| 700 | 1 |
_aBurns, Alvin C. _eed. |
|
| 700 | 1 |
_aCravens, David W. _eed. |
|
| 906 |
_a7 _bcbc _corignew _d2 _eopcn _f19 _gy-gencatlg |
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| 942 |
_2ddc _cC _n0 |
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| 999 |
_c30444 _d30444 |
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