| 000 | 00421nam a2200157 4500 | ||
|---|---|---|---|
| 005 | 20250513162051.0 | ||
| 008 | 250513b |||||||| |||| 00| 0 eng d | ||
| 082 |
_a658.8 MCI _bMCI |
||
| 100 | _aMcIver, Colin | ||
| 245 |
_aThe Marketing mirage _b: how to make it a reality |
||
| 260 |
_aLondon: _bHeinemann, _c1987. |
||
| 300 | _aviii, 215p. | ||
| 500 | _aIncludes index. | ||
| 650 | _aMarketing | ||
| 942 |
_2ddc _n0 _cC |
||
| 999 |
_c30443 _d30443 |
||