000			01934nam a2200217 4500
005			20250226154826.0
008			250226b |||||||| |||| 00| 0 eng d
020			_a9780231215695
082			_a658.4062 ROG _bROG
100			_aRogers, David L.
245			_aThe digital transformation roadmap _b: rebuild your organization for continuous change
260			_aNew York: _bColumbia Business School Publishing, _cc2023.
300			_axi, 314 p.
500			_aIncludes bibliographical references and index.
520			_aThe Digital Transformation Playbook was intended to help legacy businesses rethink their business strategies for the digital age. Interest in the subject has generated a host of new questions and methodological concerns, as have changes in the field. As a professional and a professor, the author has observed these common issues and is writing this new book to address them. These challenges begin with clarity (what does digital mean for our own organization?). They include issues of driving change across complex organizations (where do we start? how do we align diverse initiatives? how do we define the right metrics, funding, and process? how do we attract the right people and integrate them effectively?). And they include balancing near-term growth with long-term survival (how do we build our future business while still managing the old one?). All of these challenges stem from the fact that companies accustomed to operating in well-defined industries now find themselves facing massive uncertainty, and they simply lack the management tools to deal with it. For any digital transformation to succeed, it requires more than just a "vision" of where and how its business will adapt and grow in the digital age.
650			_aTechnological innovations-Management.
650			_aInformation technology-Management.
650			_aNew products.
650			_aStrategic planning.
942			_2ddc _n0 _cC
999			_c30375 _d30375