000			01310nam a2200217 4500
005			20250223151337.0
008			250223b |||||||| |||| 00| 0 eng d
020			_a9789391820695
082			_a658.8 GUP _bGUP
100			_aGupta, C.B.
245			_aPrinciples of marketing
250			_a5th ed.
260			_aNew Delhi: _bSultan Chand & Sons., _c2023.
300			_axvi, 411p.
500			_aIncludes index & case studies.
504			_aAccording to minimum uniform syllabus for B.Com. Prescribed by National Education Policy-2020.
520			_aFull coverage of the prescribed syllabus Systematic arrangement of topics and analytical presentation. Learning objectives in the beginning of each chapter to provide a bird's eye-view of the contents. Extensive use of Tables and diagrams to illustrate the text Examples from Indian industry Reader friendly format and simple language Summary at the end of each chapter for quick-revision before the examination. Test questions culled from B Com (Hons.) examinations of Delhi University. Principles of Marketing has been especially designed and written for the new syllabus of paper CH 34 (Principles of Marketing) for the B Com (Hons) semester III course of Delhi University.
650			_aMarketing
650			_aCases-marketing
942			_2ddc _cC
999			_c30366 _d30366