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020 _a9789354644078
082 _a658.4012 BES
100 _aBesanko, David
245 _aEconomics of strategy
250 _a7th ed.
260 _aNew Delhi:
_bWiley India Pvt. Ltd.
_cc2025.
300 _axxvii, 611p.
500 _aIncludes bibliographical references and index.
520 _aEconomics of Strategy focuses on the key economic concept’s students must understand and master to develop a sound business strategy. With a thorough and deep analysis, this Indian adaptation introduces the emerging business phenomena such as online network applications, business platforms, and big data. The inclusion of a completely new chapter on Business Platforms and Competition will help students in comprehending the role of platforms in today’s competitive business era.
650 _aStrategic planning-Economic aspects.
650 _aManagerial economics.
700 _aDranove, David [...et.al.]
_eAuthor
942 _2ddc
_cC
999 _c30294
_d30294