000			01137nam a2200217 4500
005			20250220110038.0
008			250218b |||||||| |||| 00| 0 eng d
020			_a9788126938377
082			_a658.872 KUM
100			_aKumar, Dinesh
245			_aMarketing in the digital age
260			_aNew Delhi: _bAtlantic Publishers & Distributors (P.) Ltd., _cc2021.
300			_axx, 342p.
500			_aIncludes bibliographical references and index
520			_aMarketing in the Digital Age takes the view that the path to the future must integrate marketing and digital know-how, and exemplifies how digital marketing is more than just spreading the message using digital tools. This path-breaking textbook is for students who wish to understand marketing in a rapidly changing environment. It offers a fresh approach towards all the core areas of marketing, including segmentation, product development, promotion, pricing, going to the market and relationship-building.
650			_aDigital Marketing
650			_a Internet Marketing
650			_aDigital Age
650			_aChannels- Digital Marketing
942			_2ddc _cC
999			_c30289 _d30289