000			01041nam a22002177a 4500
005			20250217224938.0
008			250217b |||||||| |||| 00| 0 eng d
020			_a9789391820558
082			_a658.872 BAB
100			_aBabu, K. G. Raja Sabarish
245			_aDigital marketing
260			_aNew Delhi: _bSultan Chand & Sons., _c2023.
300			_axxvi, 246p.
500			_aIncludes bibliographical references.
520			_aThe Book answers what is e-commerce and its transaction models. It explains on digital marketing concepts, its needs. It outlines about POEM framework and ASCOR framework which is the backbone for the entire ecosystem of digital marketing activities and concepts. It explains why display advertising or mobile marketing is not enough and it explains the importance of content marketing, social media marketing and search engine marketing.
650			_aInternet marketing
650			_a Electronic commerce
700			_aAnbazhagan, B. _eAuthor
700			_aMeenakumari, S. _eAuthor
942			_2ddc _cC
999			_c30279 _d30279