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082			_a658.80028563 UPA
100			_aUpadhyay, Malay A.
245			_aModern marketing using AI : _bleverage AI - enabled marketing automation and insights to drive customer journeys and maximize your brand equity/ _cby Malay A. Upadhyay & Pooja Chitnis
260			_aNew Delhi: _bBPB Publications, _c2022.
300			_axviii, 312 p.
500			_aIncludes bibliographical references and index.
520			_a'Modern Marketing Using AI' covers it all by taking a customer perspective to look at best practices, industry-leading strategies, technologies, and their timing to maximise the value of a brand. The book starts with an overview of a brand journey, how marketing, sales, and customer success work at each stage, and why the usage of AI in this field has become a need. It then dives into each stage, teaching us how to validate a product, define the brand, expand its visibility, and turn customers into fans with AI-led marketing techniques for channels, accounts, referrals, affiliates, influencers, social media and much more. At every stage, it highlights brand stories and how operational automation and insights can be leveraged for marketing. We conclude with guidelines on how marketers can prepare for AI and even estimate its impact on their jobs. You will walk away with a keen awareness of how to drive your organizational growth and gain a professional advantage by being ready for the era of artificial intelligence.
650			_aMarketing-technological innovations
650			_aArtificial intelligence
650			_aMarketing future
650			_aArtificial intelligence for managers
700			_aChitnis, Pooja
856			_uhttps://www.amazon.in/Modern-Marketing-Using-AI-enabled-Automation-ebook/dp/B09P3694WT
942			_2ddc _cC
999			_c30226 _d30226