000			01181nam a2200205 4500
005			20250212195114.0
008			250203b |||||||| |||| 00| 0 eng d
020			_a9781032438481
082			_a658.45 FAR
100			_aFarkas, Dan
245			_aStrategic content marketing _b: creating effective content in practice
260			_aNew York: _bRoutledge, _cc2024.
300			_axiv, 272 p.
500			_aIncludes bibliographical references and index.
520			_aStrategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice. Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing. Chapter objectives and summaries structure learning, while reflective questions and activities aid comprehension.
650			_aMarketing
650			_aInternet marketing
700			_aGeier, Rebecca _eAuthor
942			_2ddc _cC
999			_c30167 _d30167