000 00796aam a2200229 4500
003 OSt
005 20250102164900.0
008 241204b xxu||||| |||| 00| 0 eng d
020 _a9781398615236 
040 _aIMI, New Delhi
040 _aIMI, New Delhi 
_c
082 _a658.802 GLE 
100 _aGlenister, Gordon
245 _aInfluencer marketing strategy
_bhow influencers can help grow your business
250 _a2nd ed. 
260 _aLondon
_bKogan Page
_c2024
300 _axiv, 337 p. 
500 _aIncludes bibliographical references and index. 
630 _aMarketing-Social aspects.; Social influence.; Social media.; Internet marketing. 
942 _2ddc
_cC
_n0
945 _aInfluencer marketing strategy : how influencers can help grow your business 
960 _aLondon: Kogan Page, 2024. 
999 _c23402
_d23402