| 000 | 00817aam a2200217 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250102164314.0 | ||
| 008 | 241204b xxu||||| |||| 00| 0 eng d | ||
| 040 | _aIMI, New Delhi | ||
| 040 |
_aIMI, New Delhi _c |
||
| 082 | _a658.8343 KUM | ||
| 100 | _aKumar, V. | ||
| 245 |
_aValuing customer engagement _bstrategies to measure and maximize profitability |
||
| 260 |
_aSwitzerland _bPalgrave Macmillan _c2024 |
||
| 300 | _axxviii, 280 p. | ||
| 400 | _v Palgrave Executive Essentials | ||
| 500 | _aIncludes bibliographical references and index | ||
| 630 | _aCustomer engagement; Brands and customers; Brand preferences; Consumer satisfaction | ||
| 942 |
_2ddc _cC _n0 |
||
| 945 | _aValuing customer engagement : strategies to measure and maximize profitability | ||
| 960 | _aSwitzerland: Palgrave Macmillan, 2024. | ||
| 999 |
_c23393 _d23393 |
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