000 00685aam a2200205 4500
003 OSt
005 20250102163028.0
008 241204b xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
040 _aIMI, New Delhi 
_c
082 _a658.83 COX 
100 _aCox, Eli Peace
245 _aMarketing research
_binformation for decision making
260 _aNew York
_bHarper & Row
_c1979
300 _axviii, 437 p. 
500 _aIncludes bibliographies and index. 
630 _aMarketing research.; Marketing-Management.; Marketing-Management-Case studies. 
942 _2ddc
_cC
_n0
945 _aMarketing research : information for decision making 
960 _aNew York: Harper & Row, c1979. 
999 _c23373
_d23373