| 000 | 00926aam a2200229 4500 | ||
|---|---|---|---|
| 005 | 20241204214001.0 | ||
| 008 | 241204b2024 xxu||||| |||| 00| 0 eng d | ||
| 040 | _aIMI, New Delhi | ||
| 245 |
_aData storytelling in marketing _bhow to tell persuasive stories through data |
||
| 260 |
_aLondon _bKogan Page _c2024 |
||
| 920 | _a23269 | ||
| 020 | _a9781398615038 | ||
| 040 | _aIMI, New Delhi | ||
| 082 | _a658.8340285 FLO | ||
| 100 | _aFlorence, Caroline | ||
| 300 | _axxiv, 269 p. | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 630 | _aMarketing-Data processing.; Customer relations-Management-Data processing.; Quantitative research. | ||
| 945 | _aData storytelling in marketing : how to tell persuasive stories through data | ||
| 960 | _aLondon: Kogan Page, c2024. | ||
| 969 | _aBooks | ||
| 909 | _p21789 (Issued) Accn No.Item StatusAdd IdLocationItem Category21789IssuedC RESTRICTED_DOC N' | ||
| 999 |
_c23281 _d23281 |
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