000 00881aam a2200253 4500
005 20241204214001.0
008 241204b1993 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aMarketing
_bconcepts and strategies
_cWilliam M. Pride & O.C. Ferrell
260 _aUSA
_bHoughton Mifflin Company
_c1993
920 _a23247
020 _a9780395629659 
040 _aIMI, New Delhi 
082 _a658.8 PRI 
100 _aPride, William M.
250 _a8th ed. 
300 _axxvii, 817 +VP 
500 _aIncludes index 
630 _aMarketing; Marketing Strategy 
700 _aFerrell, O.C. 
945 _aMarketing : concepts and strategies / William M. Pride & O.C. Ferrell 
960 _aUSA: Houghton Mifflin Company, c1993. 
969 _aBooks 
909 _p5263 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category5263ShelfC RESTRICTED_DOC    N'
999 _c23259
_d23259