000 | 00903aam a2200229 4500 | ||
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005 | 20241204213959.0 | ||
008 | 241204b2022 xxu||||| |||| 00| 0 eng d | ||
040 | _aIMI, New Delhi | ||
245 |
_aThe martech handbook _bbuild a technology stack to attract and retain customers |
||
260 |
_aLondon _bKogan Page _c2022 |
||
920 | _a23130 | ||
020 | _a9781398606449 | ||
040 | _aIMI, New Delhi | ||
082 | _a658.80028563 ALF | ||
100 | _aAlfonso, Darrell | ||
300 | _axi, 242 p. | ||
500 | _aIncludes bibliographical references and index | ||
630 | _aMarketing; Marketing technology; Digital marketing; Technological innovation | ||
945 | _aThe martech handbook : build a technology stack to attract and retain customers | ||
960 | _aLondon: Kogan Page, 2022. | ||
969 | _aBooks | ||
909 | _p21710 (Shelf) Accn No.Item StatusAdd IdLocationItem Category21710ShelfC RESTRICTED_DOC N' | ||
999 |
_c23142 _d23142 |