000 00903aam a2200229 4500
005 20241204213959.0
008 241204b2022 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aThe martech handbook
_bbuild a technology stack to attract and retain customers
260 _aLondon
_bKogan Page
_c2022
920 _a23130
020 _a9781398606449 
040 _aIMI, New Delhi 
082 _a658.80028563 ALF 
100 _aAlfonso, Darrell
300 _axi, 242 p. 
500 _aIncludes bibliographical references and index 
630 _aMarketing; Marketing technology; Digital marketing; Technological innovation 
945 _aThe martech handbook : build a technology stack to attract and retain customers 
960 _aLondon: Kogan Page, 2022. 
969 _aBooks 
909 _p21710 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category21710ShelfC RESTRICTED_DOC    N'
999 _c23142
_d23142