000 | 01023aam a2200229 4500 | ||
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005 | 20241204213957.0 | ||
008 | 241204b2023 xxu||||| |||| 00| 0 eng d | ||
040 | _aIMI, New Delhi | ||
245 |
_aEntrepreneurial marketing _bBeyond professional to creativity, leadership, and sustainability _cby Philip Kotler .... [et al] |
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260 |
_aNew Jersey _bJohn Wiley & Sons _c2023 |
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920 | _a23012 | ||
020 | _a9781119835202 | ||
040 | _aIMI, New Delhi | ||
082 | _a658.8 ENT | ||
300 | _axv, 266p | ||
500 | _aIncludes index | ||
630 | _aMarketing--Management; Organizational change; Decision making; Strategic planning; Creative ability in business; Leadership | ||
700 | _aKotler, Philip | ||
945 | _aEntrepreneurial marketing : Beyond professional to creativity, leadership, and sustainability / by Philip Kotler .... [et al] | ||
960 | _aNew Jersey: John Wiley & Sons., c2023. | ||
969 | _aBooks | ||
909 | _p21634 (Shelf) Accn No.Item StatusAdd IdLocationItem Category21634ShelfC RESTRICTED_DOC N' | ||
999 |
_c23024 _d23024 |