000 00907aam a2200241 4500
005 20241204213957.0
008 241204b2023 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aEssentials of marketing
_btheory and practice for a marketing career
_cDavid Brown & Alexander Thompson
260 _aOxon
_bRoutledge
_c2023
920 _a23008
020 _a9780367773427 
040 _aIMI, New Delhi 
082 _a658.8 BRO 
100 _aBrown, David
300 _avii, 449 p. 
500 _aIncludes bibliographical references and index. 
630 _aMarketing 
700 _aThompson, Alexander 
945 _aEssentials of marketing : theory and practice for a marketing career / David Brown & Alexander Thompson 
960 _aOxon: Routledge, c2023. 
969 _aBooks 
909 _p21639 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category21639ShelfC RESTRICTED_DOC    N'
999 _c23020
_d23020