| 000 | 00949aam a2200241 4500 | ||
|---|---|---|---|
| 005 | 20241204213953.0 | ||
| 008 | 241204b2023 xxu||||| |||| 00| 0 eng d | ||
| 040 | _aIMI, New Delhi | ||
| 245 |
_aUsing semiotics in marketing _bhow to achieve consumer insight for brand growth and profits |
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| 260 |
_aNew Delhi _bKogan Page India Pvt Ltd _c2023 |
||
| 920 | _a22766 | ||
| 020 | _a9781398607644 | ||
| 040 | _aIMI, New Delhi | ||
| 082 | _a658.80014 LAW | ||
| 100 | _aLawes, Rachel | ||
| 250 | _a2nd ed. | ||
| 300 | _axx, 340 p. | ||
| 500 | _aIncludes bibliographical references and index | ||
| 630 | _aMarketing; Semiotics; Consumers-Research | ||
| 945 | _aUsing semiotics in marketing : how to achieve consumer insight for brand growth and profits | ||
| 960 | _aNew Delhi: Kogan Page India Pvt. Ltd., 2023. | ||
| 969 | _aBooks | ||
| 909 | _p21394 (Issued) Accn No.Item StatusAdd IdLocationItem Category21394IssuedC RESTRICTED_DOC N' | ||
| 999 |
_c22779 _d22779 |
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