000 01124aam a2200253 4500
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008 241204b2022 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aMarketing analytics
_bstatistical tools for marketing and consumer behaviour using SPSS
_cJose? Marcos Carvalho de Mesquita and Erik Kostelijk.
260 _aOxon
_bRoutledge
_c2022
920 _a22763
020 _a9781032052199 
040 _aIMI, New Delhi 
082 _a658.8342 MES 
100 _aMesquita, Jose? Marcos Carvalho De
300 _avii, 200 p. 
400 _v Mastering Business Analytics 
500 _aIncludes bibliographical references and index. 
630 _aSPSS (Computer file); Marketing-Statistical methods; Marketing-Data processing 
700 _aKostelijk, Erik 
945 _aMarketing analytics : statistical tools for marketing and consumer behaviour using SPSS / Jose? Marcos Carvalho de Mesquita and Erik Kostelijk. 
960 _aOxon: Routledge, 2022. 
969 _aBooks 
909 _p21391 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category21391ShelfC RESTRICTED_DOC    N'
999 _c22776
_d22776