| 000 | 00796aam a2200205 4500 | ||
|---|---|---|---|
| 005 | 20241204213344.0 | ||
| 008 | 241204b1995 xxu||||| |||| 00| 0 eng d | ||
| 040 | _aIMI, New Delhi | ||
| 245 |
_aBuilding brand identity _ba strategy for success in a hostile marketplace |
||
| 260 |
_aNew York _bJohn Wiley & Sons Inc _c1995 |
||
| 690 | _aBrand identity | ||
| 690 | _aBrands | ||
| 920 | _a224 | ||
| 082 | _a658.827 UPS | ||
| 100 | _aUpshaw, Lynn B. | ||
| 300 | _axiv, : 354p. : 24cm. | ||
| 500 | _aIncludes bibliographical references and index | ||
| 945 | _aBuilding brand identity : a strategy for success in a hostile marketplace | ||
| 960 | _aNew York: John Wiley & Sons, Inc., 1995. | ||
| 969 | _aBooks | ||
| 909 | _p6729 (Shelf) Accn No.Item StatusAdd IdLocationItem Category6729ShelfC RESTRICTED_DOC N' | ||
| 999 |
_c224 _d224 |
||