| 000 | 01007aam a2200217 4500 | ||
|---|---|---|---|
| 005 | 20241204213941.0 | ||
| 008 | 241204b2001 xxu||||| |||| 00| 0 eng d | ||
| 040 | _aIMI, New Delhi | ||
| 245 |
_aSemiotics, marketing and communication _bBeneath the signs, the strategies _cby Jean-Marie Floch with a foreword by John F. Sherry Translated by Robin Orr Bodkin |
||
| 260 |
_aNew York _bPalgrave _c2001 |
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| 920 | _a22025 | ||
| 040 | _aIMI, New Delhi | ||
| 082 | _a658.802 FLO | ||
| 100 | _aFloch, Jean-Marie | ||
| 300 | _axiii, 225p | ||
| 500 | _aIncludes bibliographical references and index | ||
| 630 | _aCommunication in marketing- France; Semiotics-France | ||
| 945 | _aSemiotics, marketing and communication : Beneath the signs, the strategies / by Jean-Marie Floch with a foreword by John F. Sherry Translated by Robin Orr Bodkin | ||
| 960 | _aNew York: Palgrave, c2001. | ||
| 969 | _aBooks | ||
| 909 | _p11385 (Shelf) Accn No.Item StatusAdd IdLocationItem Category11385ShelfC RESTRICTED_DOC N' | ||
| 999 |
_c22041 _d22041 |
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