000 00884aam a2200229 4500
005 20241204213940.0
008 241204b1994 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aWord-of-mouth marketing
260 _aNew York
_bJohn Wiley & Sons Inc
_c1994
920 _a21970
020 _a9780471008583 
040 _aIMI, New Delhi 
082 _a658.812 WIL 
100 _aWilson, Jerry R.
300 _axv, 256p 
500 _aIncludes index 
630 _aCustomer service- United States-Public opinion; Customer satisfaction- United States; Customer behavior- United States; Advertising- United States; Public opinion- United States 
945 _aWord-of-mouth marketing 
960 _aNew York: John Wiley & Sons, Inc., c1994. 
969 _aBooks 
909 _pG6859 (Shelf)      Accn No.Item StatusAdd IdLocationItem CategoryG6859ShelfC RESTRICTED_DOC    N'
999 _c21986
_d21986