| 000 | 00924aam a2200229 4500 | ||
|---|---|---|---|
| 005 | 20241204213937.0 | ||
| 008 | 241204b2006 xxu||||| |||| 00| 0 eng d | ||
| 040 | _aIMI, New Delhi | ||
| 245 |
_aB2B brand management _bwith the cooperation of Ines Michi _cby Philip Kotler and Waldemar Pfoertsch |
||
| 260 |
_aNew York _bSpringer _c2006 |
||
| 920 | _a21805 | ||
| 020 | _a9783540253600 | ||
| 040 | _aIMI, New Delhi | ||
| 082 | _a658.827 KOT | ||
| 100 | _aKotler, Philip | ||
| 300 | _a357p | ||
| 500 | _aIncludes bibliographical references and index | ||
| 630 | _aBrand name products -- Management; Brand name products -- Case studies | ||
| 945 | _aB2B brand management : with the cooperation of Ines Michi / by Philip Kotler and Waldemar Pfoertsch | ||
| 960 | _aNew York: Springer, c2006. | ||
| 969 | _aBooks | ||
| 909 | _pG6712 (Shelf) Accn No.Item StatusAdd IdLocationItem CategoryG6712ShelfC RESTRICTED_DOC N' | ||
| 999 |
_c21821 _d21821 |
||