000 01044aam a2200241 4500
005 20241204213933.0
008 241204b2004 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aThe 22 immutable laws of branding
_cAl Ries and Jack Trout
260 _aLondon
_bProfile Book Ltd
_c2004
920 _a21591
020 _a9781861976109 
040 _aIMI, New Delhi 
082 _a658.827 RIE 
100 _aRies, Al
300 _axii, 143p 
500 _aIncludes index 
630 _aBusiness & Economics -- International -- Marketing; Branding (Marketing); Marketing -- Decision making; Internet marketing; Marketing; Internet; Branding (Marketing); Marketing -- Decision making; Business & Economics -- Marketing -- Research; Electronic books 
700 _aTrout, Jack 
945 _aThe 22 immutable laws of branding / Al Ries and Jack Trout 
960 _aLondon: Profile Book Ltd., c2004. 
969 _aBooks 
909 _pG6390 (Shelf)      Accn No.Item StatusAdd IdLocationItem CategoryG6390ShelfC RESTRICTED_DOC    N'
999 _c21608
_d21608