| 000 | 01048aam a2200253 4500 | ||
|---|---|---|---|
| 005 | 20241204213933.0 | ||
| 008 | 241204b2020 xxu||||| |||| 00| 0 eng d | ||
| 040 | _aIMI, New Delhi | ||
| 245 |
_aConsumer behavior _bBuilding marketing strategy _cby David L. Mothersbaugh, Del I Hawkins and Amit Mookerjee |
||
| 260 |
_aChennai _bMcGraw-Hill Education (India) Pvt Ltd _c2020 |
||
| 920 | _a21545 | ||
| 020 | _a9789389538052 | ||
| 040 | _aIMI, New Delhi | ||
| 082 | _a658.8342 MOT | ||
| 100 | _aMothersbaugh, David L. | ||
| 250 | _a13th ed. | ||
| 300 | _axxv, 929p | ||
| 500 | _aIncludes bibliographical references and index | ||
| 630 | _aConsumer behavior | ||
| 700 | _aHawkins, Del I Mookerjee, Amit | ||
| 945 | _aConsumer behavior : Building marketing strategy / by David L. Mothersbaugh, Del I Hawkins and Amit Mookerjee | ||
| 960 | _aChennai: McGraw-Hill Education (India) Pvt. Ltd., 2020. | ||
| 969 | _aBooks | ||
| 909 | _p20842 (Shelf) Accn No.Item StatusAdd IdLocationItem Category20842ShelfC20843ShelfC RESTRICTED_DOC N' | ||
| 999 |
_c21562 _d21562 |
||