000 00864aam a2200229 4500
005 20241204213931.0
008 241204b2019 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aResearching marketing decisions
_bthe Indian context
_cEdited by Ritu Mehta
260 _aNew York
_bRoutledge
_c2019
690 _aIndia
690 _aMarketing research
690 _aMarketing-Management
690 _aMarketing
920 _a21465
020 _a9780367376635 
040 _aIMI, New Delhi 
082 _a658.800954 RES
300 _axviii, 215p. 
500 _aIncludes bibliographical references 
700 _aMehta, Ritu 
945 _aResearching marketing decisions : the Indian context / Edited by Ritu Mehta 
960 _aNew York: Routledge, c2019. 
969 _aBooks 
909 _p20777 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category20777ShelfC RESTRICTED_DOC    N'
999 _c21482
_d21482