000 00776aam a2200205 4500
005 20241204213930.0
040 _aIMI, New Delhi
245 _aStrategic marketing
_bconcepts and cases
_cRussell Abratt, Michael Bendixen.
690 _aStrategic planning -- Case studies
690 _aMarketing -- Management -- Case studies
920 _a21355
020 _a9781138593640 
040 _aIMI, New Delhi 
082 _a658.802 ABR 
100 _aAbratt, Russell
500 _aIncludes bibliographical references and index 
700 _aBendixen, Michael 
945 _aStrategic marketing : concepts and cases / Russell Abratt, Michael Bendixen. 
960 _a
969 _aBooks 
909 _p20707 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category20707ShelfC RESTRICTED_DOC    N'
999 _c21372
_d21372