000 00847aam a2200229 4500
005 20241204213922.0
008 241204b2018 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aBuilding brand experiences
_bA practical guide to retaining brand relevance
260 _aLondon
_bKogan Page
_c2018
920 _a20874
020 _a9780749481568 
040 _aIMI, New Delhi 
082 _a658.827 COL 
100 _aColeman, Darren
300 _axiv, 280p 
500 _aIncludes index 
630 _aBranding (Marketing); Consumers preferences; Consumer satisfaction 
945 _aBuilding brand experiences : A practical guide to retaining brand relevance 
960 _aLondon: Kogan Page, 2018. 
969 _aBooks 
909 _p20371 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category20371ShelfC RESTRICTED_DOC    N'
999 _c20894
_d20894