000 00900aam a2200241 4500
005 20241204213922.0
008 241204b2018 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aMarketing analytics
_bA practical guide to improving consumer insights using data techniques
260 _aLondon
_bKogan Page
_c2018
920 _a20872
020 _a9780749482169 
040 _aIMI, New Delhi 
082 _a658.83 GRI 
100 _aGrigsby, Mike
250 _a2nd ed.  
300 _axiv, 217p 
500 _aIncludes bibliographical references and index 
630 _aMarketing research; Marketing 
945 _aMarketing analytics : A practical guide to improving consumer insights using data techniques 
960 _aLondon: Kogan Page, c2018. 
969 _aBooks 
909 _p20374 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category20374ShelfC RESTRICTED_DOC    N'
999 _c20892
_d20892