000 00857aam a2200241 4500
005 20241204213914.0
008 241204b1995 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aDictionary of marketing & advertising
260 _aNew York
_bJohn Wiley & Sons Inc
_c1995
920 _a20371
020 _a9780471025023 
040 _aIMI, New Delhi 
082 _a658.8003 ROS(Ref.) 
100 _aRosenberg, Jerry M.
300 _axii, 371p 
400 _v Business Dictionary Series 
500 _aIncludes bibliographical references 
630 _aMarketing-Dictionaries; Advertising-Dictionaries 
945 _aDictionary of marketing & advertising 
960 _aNew York: John Wiley & Sons, Inc., c1995. 
969 _aBooks 
909 _p6967 (Ref.)      Accn No.Item StatusAdd IdLocationItem Category6967Ref.R RESTRICTED_DOC    N'
999 _c20392
_d20392