000 00950aam a2200241 4500
005 20241204213913.0
008 241204b2017 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aGlobal marketing
_bcontemporary theory, practice, and cases
_cIlan Alon...[et al]
260 _aLondon
_bRoutledge
_c2017
690 _aInternational marketing planning
690 _aGlobal products and brands
690 _aGlobal marketing
690 _aCases-Marketing
690 _aMarketing
920 _a20346
020 _a9781138807884 
040 _aIMI, New Delhi 
082 _a658.848 GLO
250 _a2nd ed. 
300 _axxvi, 699p 
500 _aIncludes bibliographical references and index 
700 _aAlon, Ilan 
945 _aGlobal marketing : contemporary theory, practice, and cases / Ilan Alon...[et al] 
960 _aLondon: Routledge, c2017. 
969 _aBooks 
909 _p19983 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category19983ShelfC RESTRICTED_DOC    N'
999 _c20367
_d20367