000			01239aam a2200253 4500
005			20241204213912.0
008			241204b1995 xxu||||| |||| 00| 0 eng d
040			_aIMI, New Delhi
245			_aRelationship marketing for competitive advantage _bwinning and keeping customers _cAdrian Payne ... [et al.].
260			_aBoston _bButterworth-Heinemann _c1995
920			_a20248
020			_a075062020X
040			_aIMI, New Delhi
082			_a658.812 REL
300			_ax, 304 p. :
400			_v The marketing series. Professional development
500			_a"Published on behalf of the Chartered Institute of Marketing". Includes index.
650			_aCustomer relations.; Relationship marketing.; Consumer satisfaction.; Customer services.
700			_aPayne, Adrian.
110			_aChartered Institute of Marketing. Series Added Entry-Uniform Title     Marketing series (London, England). Professional development
945			_aRelationship marketing for competitive advantage : winning and keeping customers / Adrian Payne ... [et al.].
960			_aBoston: Butterworth-Heinemann, c1995.
969			_aBooks
909			_p6437 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category6437ShelfC RESTRICTED_DOC    N'
999			_c20269 _d20269