| 000 | 00928aam a2200241 4500 | ||
|---|---|---|---|
| 005 | 20241204213910.0 | ||
| 008 | 241204b2003 xxu||||| |||| 00| 0 eng d | ||
| 040 | _aIMI, New Delhi | ||
| 245 |
_aStrategic brand management _bbuilding, measuring, and managing brand equity |
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| 260 |
_aNew Delhi _bPrentice Hall of India Pvt Ltd _c2003 |
||
| 690 | _aBrand equity | ||
| 690 | _aBrand name products | ||
| 690 | _aBrands | ||
| 920 | _a20164 | ||
| 020 | _a8120323092 | ||
| 040 | _aIMI, New Delhi | ||
| 082 | _a658.827 KEL | ||
| 100 | _aKeller, Kevin Lane | ||
| 250 | _a2 ed. | ||
| 300 | _axxvi, 788p. | ||
| 500 | _aIncludes bibliographical references and index | ||
| 945 | _aStrategic brand management : building, measuring, and managing brand equity | ||
| 960 | _aNew Delhi: Prentice Hall of India Pvt. Ltd., c2003. | ||
| 969 | _aBooks | ||
| 909 | _pG3527 (Shelf) Accn No.Item StatusAdd IdLocationItem CategoryG3527ShelfC RESTRICTED_DOC N' | ||
| 999 |
_c20185 _d20185 |
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