000 01018aam a2200217 4500
005 20241204213910.0
008 241204b2017 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aAsia branding
_bconnecting brands, consumers & companies
_cEdited by Bang Nguyen, T C Melewar & Don E. Schultz
260 _aLondon
_bPalgrave
_c2017
690 _aCases - Branding - Asia
690 _aMarketing - Case studies - Asia
690 _aConsumer based branding - Asia
690 _aBrand management - case studies
690 _aBrandiing - Asia
920 _a20110
040 _aIMI, New Delhi 
082 _a658.827095 ASI
300 _axviii, : 345p. 
500 _aIncludes bibliographical references and index 
700 _aNguyen, Bang Melewar, T C Schultz, Don E. 
945 _aAsia branding : connecting brands, consumers & companies / Edited by Bang Nguyen, T C Melewar & Don E. Schultz 
960 _aLondon: Palgrave, 2017. 
969 _aBooks 
909 _p19839 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category19839ShelfC RESTRICTED_DOC    N'
999 _c20131
_d20131