000 | 01018aam a2200217 4500 | ||
---|---|---|---|
005 | 20241204213910.0 | ||
008 | 241204b2017 xxu||||| |||| 00| 0 eng d | ||
040 | _aIMI, New Delhi | ||
245 |
_aAsia branding _bconnecting brands, consumers & companies _cEdited by Bang Nguyen, T C Melewar & Don E. Schultz |
||
260 |
_aLondon _bPalgrave _c2017 |
||
690 | _aCases - Branding - Asia | ||
690 | _aMarketing - Case studies - Asia | ||
690 | _aConsumer based branding - Asia | ||
690 | _aBrand management - case studies | ||
690 | _aBrandiing - Asia | ||
920 | _a20110 | ||
040 | _aIMI, New Delhi | ||
082 | _a658.827095 ASI | ||
300 | _axviii, : 345p. | ||
500 | _aIncludes bibliographical references and index | ||
700 | _aNguyen, Bang Melewar, T C Schultz, Don E. | ||
945 | _aAsia branding : connecting brands, consumers & companies / Edited by Bang Nguyen, T C Melewar & Don E. Schultz | ||
960 | _aLondon: Palgrave, 2017. | ||
969 | _aBooks | ||
909 | _p19839 (Shelf) Accn No.Item StatusAdd IdLocationItem Category19839ShelfC RESTRICTED_DOC N' | ||
999 |
_c20131 _d20131 |