000 00971aam a2200217 4500
005 20241204213905.0
008 241204b2016 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aThe TV Brand builders
_bhow to win audiences and influence viewers
_cby Andy Bryant and Charlie Mawar
260 _aLondon
_bKogan page
_c2016
690 _aMedia & Communications industries
690 _aMarketing
690 _aBranding ( Marketing)
690 _aTelevision programms - Marketing
690 _aTelevision broadcasting - Marketing
920 _a19815
082 _a384.550688 BRY 
100 _aBryant, Andy
300 _axv, : 328p. 
500 _aIncludes bibliographical references and index 
700 _aMawar, Charlie 
945 _aThe TV Brand builders : how to win audiences and influence viewers / by Andy Bryant and Charlie Mawar 
960 _aLondon: Kogan page, 2016. 
969 _aBooks 
909 _p19661 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category19661ShelfC RESTRICTED_DOC    N'
999 _c19835
_d19835