000 00741aam a2200217 4500
005 20241204213902.0
008 241204b2008 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aContemporary advertising
260 _aNew Delhi
_bTata McGraw Hill education pvt ltd
_c2008
690 _aAdvertising
920 _a19644
082 _a659.1 ARE 
100 _aArens, William F
250 _a10th ed.  
300 _axxxiv, : v.p 
500 _aIncluding bibliogrphical references and index 
945 _aContemporary advertising 
960 _aNew Delhi: Tata McGraw Hill education pvt ltd, 2008. 
969 _aBooks 
909 _pG4580 (Shelf)      Accn No.Item StatusAdd IdLocationItem CategoryG4580ShelfC RESTRICTED_DOC    N'
999 _c19664
_d19664