| 000 | 01058aam a2200217 4500 | ||
|---|---|---|---|
| 005 | 20241204213857.0 | ||
| 008 | 241204b2013 xxu||||| |||| 00| 0 eng d | ||
| 040 | _aIMI, New Delhi | ||
| 245 |
_aAdvertising and promotion _ban integrated marketing communications perspective _cGeorge E. Belch, Michael A. Belch, Keyoor Purani |
||
| 260 |
_aNew Delhi _bMcGraw Hill Education (India) pvt ltd _c2013 |
||
| 690 | _aCommunication in marketing | ||
| 690 | _aSales promotion | ||
| 690 | _aAdvertising | ||
| 920 | _a19349 | ||
| 082 | _a659.1 BEL | ||
| 100 | _aBelch, George E | ||
| 250 | _a9th (Spl. Indian ed) ed. | ||
| 500 | _aIncludes index | ||
| 700 | _aBelch, Michael A Purani, Keyoor | ||
| 945 | _aAdvertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor Purani | ||
| 960 | _aNew Delhi: McGraw Hill Education (India) pvt ltd, 2013. | ||
| 969 | _aBooks | ||
| 909 | _p19316 (Shelf) Accn No.Item StatusAdd IdLocationItem Category19316ShelfC19317ShelfC19318ShelfC19319ShelfC19320ShelfCG4337ShelfC RESTRICTED_DOC N' | ||
| 999 |
_c19369 _d19369 |
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