000 | 00895aam a2200205 4500 | ||
---|---|---|---|
005 | 20241204213854.0 | ||
008 | 241204b2015 xxu||||| |||| 00| 0 eng d | ||
040 | _aIMI, New Delhi | ||
245 |
_aHumanizing big data _bmarketing at the meeting of data, social science and consumer insight |
||
260 |
_aNew Delhi _bKogan Page _c2015 |
||
690 | _aBig data | ||
690 | _aMarketing research | ||
690 | _aCustomer relations-Management | ||
690 | _aInternet advertising | ||
690 | _aMarketing-Data processing | ||
920 | _a19154 | ||
082 | _a658.8340285 STR | ||
100 | _aStrong, Colin | ||
300 | _ax, : 212p | ||
500 | _aIncludes bibliographical references and index | ||
945 | _aHumanizing big data : marketing at the meeting of data, social science and consumer insight | ||
960 | _aNew Delhi: Kogan Page, 2015. | ||
969 | _aBooks | ||
909 | _p19288 (Shelf) Accn No.Item StatusAdd IdLocationItem Category19288ShelfC RESTRICTED_DOC N' | ||
999 |
_c19174 _d19174 |