000 00895aam a2200205 4500
005 20241204213854.0
008 241204b2015 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aHumanizing big data
_bmarketing at the meeting of data, social science and consumer insight
260 _aNew Delhi
_bKogan Page
_c2015
690 _aBig data
690 _aMarketing research
690 _aCustomer relations-Management
690 _aInternet advertising
690 _aMarketing-Data processing
920 _a19154
082 _a658.8340285 STR 
100 _aStrong, Colin
300 _ax, : 212p 
500 _aIncludes bibliographical references and index 
945 _aHumanizing big data : marketing at the meeting of data, social science and consumer insight 
960 _aNew Delhi: Kogan Page, 2015. 
969 _aBooks 
909 _p19288 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category19288ShelfC RESTRICTED_DOC    N'
999 _c19174
_d19174