000 00793aam a2200217 4500
005 20241204213852.0
008 241204b2014 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aPromotional marketing
_bhow to create, implement & integrate campaigns that really work
260 _aLondon
_bKogan Page
_c2014
690 _aMarketing
690 _aSales promotion
920 _a19001
082 _a658.82 MUL 
100 _aMullin, Roddy
250 _a6th ed.  
300 _axxi, : 265p 
500 _aIncludes index 
945 _aPromotional marketing : how to create, implement & integrate campaigns that really work 
960 _aLondon: Kogan Page, c2014. 
969 _aBooks 
909 _p19182 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category19182ShelfC RESTRICTED_DOC    N'
999 _c19021
_d19021